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Lomelocommercial
Advertising & Campaigns · Film & Content · Commercial · 16:9
02 / 06Services
Advertising & Campaigns
A campaign is built twice: in the idea and in the execution.
We connect creative and media: planning, producing and managing digital campaigns, and learning from what works to improve them along the way.
When the people who create the ads also see how they perform, the next version gets better faster. That loop (idea, launch, measure, refine) is how we run campaigns.
For a business, the point of a campaign isn’t the ad; it’s the decision the ad moves. When the idea and the assets are built with measurement in mind from day one, every round teaches you something about your audience, and the next round starts smarter.
Creative and media, under one roof
The creative
- A campaign idea and key messages
- Videos and visuals in every placement's format
- Variations built for testing
- Landing pages that continue the ad's story
The media
- Channel and budget planning
- Paid campaign set-up and management
- Tracking and reporting on agreed measures
- Ongoing optimization of audiences, budgets and creative
The campaign loop
01
Goals & measures
What the campaign must achieve, and how it will be measured.
02
Creative & variations
The idea, produced in the formats and versions the plan needs.
03
Launch
Set-up, tracking checks and a controlled start.
04
Test & learn
Comparing messages, visuals and audiences on real data.
05
Optimize
Moving budget to what works and producing the next round.
Formats we produce for campaigns
- Short vertical video (9:16)
- Square and landscape video
- Static and carousel ads
- Product videos
- Landing-page films
- Launch and promotion content
Selected work
Questions we're often asked
Can you produce the creative while our team runs the media?
Yes. We plan the formats and variations with your media team so the assets arrive ready for testing.
How do you decide what to change in a running campaign?
On the measures agreed at the start, and on enough data to be sure. We change one thing at a time where possible, so we know what made the difference.