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05 / 06Services

Branding & Design

Identities built to be remembered.

Brand identity, visual systems and design for every touchpoint, from logo and typography to packaging, event materials and exhibition stands.

An identity proves itself in use: on a label, a stand, an invitation, a screen. We design systems that hold together across all of them, and we test them there before handing them over.

For a company, a consistent identity is recognition you don’t pay for twice: every label, stand and post adds to the same memory instead of starting a new one.

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Brothers for Life event kit card: a circuit-tree illustration, the kit's three items and the 18-years mark

A logo is a signature. A brand is everything it signs.

What an identity includes

  • Logo & mark

    The core signature, with versions for every size and background.

  • Type & colour

    Typefaces and a palette that work in Hebrew and English, print and screen.

  • Visual language

    Imagery, illustration, icons and layout rules.

  • Brand guidelines

    A clear, usable guide for your team and suppliers.

  • Templates

    Presentations, social posts and documents ready to use.

  • Marketing materials

    Brochures, signage, invitations and campaign design.

Design in use

  • Brothers for Life event kit card: a circuit-tree illustration, the kit's three items and the 18-years mark

    Events

    An event identity carried from the kit card to the venue map.

  • The CLASSIC single malt bottle with its navy label

    Packaging & labels

    A label that has to sell from the shelf.

  • The MOST SYS exhibition stand

    Exhibition stands

    A brand at architectural scale, read from across the hall.

How an identity is made

  1. 01

    Discovery

    The brand's story, audience, competitors and where it will appear.

  2. 02

    Directions

    Two or three design directions, shown in real applications.

  3. 03

    Development

    The chosen direction refined into a complete system.

  4. 04

    Rollout

    Files, guidelines and the first applications, ready for production.

Selected work

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Questions we're often asked

We already have a logo. Can you build on it?

Often, yes. Many brands need a stronger system around an existing mark rather than a new one. We'll tell you honestly which it is.

Do you design for Hebrew and English?

Yes. Typography and layout are chosen to work in both directions, so the identity looks equally strong in each language.

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